OWN
Served as Creative Director for OWN to ideate and produce key art, title treatment, and comprehensive digital campaign for this unscripted show. Working with limited assets and a tight one-week turnaround, it delivered impactful results by quickly becoming Saturday night's #1 Original Cable Series (excluding sports) in its time slot across all key African-American demographics, attracting over 4.4 million viewers.
Additionally, I developed and executed a comprehensive digital campaign to support the show's premiere.